From Refinancing to Refraining

As my recent article for strategic.ro was written in Romanian, I believe that blogging the 3 main ideas from the original text might be a good idea.

From Refinancing to Refraining

There are 3 main trends which will reshape business and marketing in the post-recession world

(1) inside the consumers' brains. Neuroeconomics will show how consumers make decision and will have marketers refocus budgets and tactics

(2) Thrifty consumers. During the next decades, consumers will be thrifty

(3) Simplicity rules. Simple, straight to the point products and services will win over consumers.