Why I Am So Wise

Why I Am So Wise
Originally uploaded by msandrasch.

I got this book from my colleagues who predicted it's going to be a great revelation. Well, they were right. I could say that any consultant should read it or that branding also means knowing your fate/who you are, but I would love to hear from you after you read it. :)

The Context

The Context
Originally uploaded by msandrasch.

Update:"The First Law of Mentat: A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it, and flow with it." (Frank Herbert, "Dune")

Brands are...

Self-Conscious Philosophy
Originally uploaded by Rob Meredith.

what consumers think they are. :)

Clicker

Clicker
Originally uploaded by msandrasch.

Everything counts!
Ever counted your coffees? the women around you? the members of your loyal group? :)

RoBloggers

I remember when Carmen started her blog indexing project. Now she's teamed up with Cristian Manafu to survey Romanian Bloggers. I have already answered the questions and encourage all Romanian bloggers to participate. Have fun. :)