4P's, 4C's, CCDV...

In today's world, the 4P's of the marketing mix are obsolete. Mr. Kotler now banks on CCDV - "creating, communicating and delivering value to the consumer". But then again, what's in a name? ;) Read article

Designers' Guild

The thread of events (blog posts, news articles, interviews, e-groups, comments & co) related to a law initiative for design prompted the memory of a song I sang in school: "Die Gedanken sind frei" / "Thoughts are free".

No matter which side of the debate you're on, do read these comments and articles via KITblog's protest coverage.