Marketing News by google

Google News - marketing

The Seattle Times: Nation & World: You know you want it, or do you? Marketing and the brain

Neuromarketing again. Impressive figure: 700 new products launched daily. This is beginning to sound like the end of positioning. I wonder what could help consumers make up their minds... Will branding cope with the task of making decisions easier? We'll see. For now, my money is on the customization economy: build modular concepts and brand them as such! Tell consumers they can customize their product! I know this will lead to higher costs but for now you can also get a higher margin for these products / services.
The Seattle Times: Nation & World: You know you want it, or do you? Marketing and the brain

Self Promo

"I add value to my team" - this is one of my beliefs. So here I am, all dressed up for a meeting with a client, and also helping my colleague carry some boxes... I like the photo :)

Apple invents two button mouse

iPod – iPod mini – iPod Shuffle – MacMini and now a 2-button mouse! Apple is indeed repositioning itself. I have to get more info about this and I’ll get back to you. Apple invents two button mouse

Will it fly?

The First Walkman Phone - W800i Music Player Will this gadget also fly? - among other things...