bra(i)nding

I guess it will be easier "to tap into consumer's mind"...

I'm still wondering if this is a good thing for branding because

I can't figure out how this will help improving/maintaining its creative part.

 

I hope the market will stick to branding but I will

also accept this new brainding thing.

 

Neuromarketing anyone? :p

 

http://www.economist.com/science/tq/displayStory.cfm?story_id=2724481