The Sound of Marketing - Consumer Choice

Consumer choice, competing brands and "no-frills-just-honesty" brands. All these concepts and more in "Two Princes" (Spin Doctors, 1992) click to get to youtube

"One, two, princes kneel before you
(thats what I said, now)
Princes, princes who adore you
(just go ahead, now)
One has diamonds in his pockets
(that sounds great, now)
This one, said he wants to buy you lockets
(aint in his head, now)"


"Marry him or marry me,
Im the one that loves you baby cant you see?
Aint got no future or a family tree,
But I know what a prince and lover ought to be,
I know what a prince and lover ought to be...."

View this Speech

Mr. Putin spoke at Davos. Key words: "global", "crisis", "must". "Energy" and "economics" also rank high.

Intersting idea for the paranoids among us:
"Third. Excessive dependence on a single reserve currency is dangerous for the global economy. Consequently, it would be sensible to encourage the objective process of creating several strong reserve currencies in the future. It is high time we launched a detailed discussion of methods to facilitate a smooth and irreversible switchover to the new model." (transcript via WSJ)

The Sound of Marketing - Total Customer Lifetime Value

By the Book

Total Customer Lifetime Value - TCLV =
average spending *
average purchase frequency *
average timespan during which customers buy the brand

Listen to the Music

"I got my mind set on you
But it’s gonna take money
A whole lotta spending money
It’s gonne take plenty of money
To do it right child
It’s gonna take time
A whole lot of precious time
It’s gonna take patience and time, mmm"

Got my mind set on you, George Harrison

Why not look for songs about marketing? Know a good one? Let's hear it. Just jot down a comment :)

The Sound of Marketing - Introduction to this New Series

We have always found various deeper than expected meanings in both lyrics and melody of music. We are able to listen to a song and find ideas related to philosophy, friendship or even dieting. So... why not look for songs about marketing?
this being said, I will start a new series on this blog: The Sound of Marketing - TSM.

January Lights In Bucharest

From CentruVechiBucurestiIanuarie

Best Prediction So Far

The first 2009 prediction I am looking forward to seeing it become reality? It's Nancy Duarte's "PowerPoint will be used by the President".

After answering press and client questions regarding The Crisis I am really grateful for visionary + optimistic people.